Hartley C. ''Barney'' Baxter, 70, of 38 Blueberry Cove Road, Yarmouth, and 21 Calibogue Cay Road, Sea Pines, Hilton Head Island, SC, died Wednesday at his winter residence in South Carolina.
Mr. Baxter had many friends in both his home state and Hilton Head. ''Whenever I went to the supermarket with my father, three or four people would come up and say 'hi,' '' said Scott Baxter. ''Even the bag-boy at the supermarket down here (at Hilton Head) started crying'' when told Mr. Baxter died.
''He loved his friends so much and was loved so much,'' said Eric Baxter, Mr. Baxter's other son.
Mr. Baxter was born in Brunswick, a son of John L. and Constance Baxter. He was a grand-nephew of Maine Gov. Percival P. Baxter.
He attended Brunswick High School and graduated from Deerfield Academy in 1944, Maine Maritime Academy in 1946 and Bowdoin College in 1949. He was a member of Delta Kappa Epsilon.
He served as a third mate for Isthmian Steamship Line in 1946 and as a Navy lieutenant junior grade during the Korean War as Supply Office LST 1144 and Executive Officer AOG 43 from 1952 to 1954.
In 1949, he began his advertising career with R. Neily Associates in Boothbay Harbor. He then worked for Simonds, Payson Co. in Portland from 1950 until 1969.
He helped introduce Red Rose Tea in 14 Northeastern states and managed its advertising budget, which grew from $5,000 to $950,000 before the company merged with a New York beverage firm and moved to Long Island. He created a popular ad that featured a group of chimpanzees impersonating the Beatles.
He also directed Maine's tourism and industrial promotions, producing Maine's first four-color tourism booklet with Gene Klebe and John Handcock, both Maine artists. He was a past president of the Advertising Associates of Maine and was awarded the ''Printer's Ink,'' Silver Medal Award as outstanding man of the year in 1967, now the Conwell Award.
After one year of operating the Waterville Advertising Co., he joined George C. Shaw Co. as advertising director in 1969. At that time, Shaw's operated eight stores in Maine. He was awarded the Supermarket Institute Best Advertising Campaign of the Year in 1983. He served on the board of directors of the George C. Shaw Co. and retired in 1986 after helping to direct the successful establishment of Shaw's in 16 new locations in Maine, New Hampshire and Massachusetts.
Mr. Baxter was a former board member of the Boys Club, the Purpoodock Club, Maine Publicity Bureau, Visitors Bureau, Maine Maritime Academy and Service Corps of Retired Executives.
''He gave so much back to the community,'' said Scott Baxter. ''His life was working for Bowdoin and Maine Maritime.'' He would not let other plans interfere with SCORE meetings.
He was a member of the Portland Country Club, the Sea Pines and Hilton Head Country Clubs in South Carolina and the Maine and New England seniors golf associations.
Mr. Baxter was a talented golfer who enjoyed playing the game for the friendships and relaxation. He won a tournament last week in Hilton Head. Mr. Baxter was known for cheering ''yabadabadoo'' when he or a partner sunk a long putt or scored a birdie.
Surviving are his wife of 47 years, Jayne Stoddard Baxter; two sons, Eric S. of Cape Elizabeth and Scott L. of East Derry, N.H.; a brother, John L. Jr. of Black Botte Ranch, Ore.; and two stepgrandchildren.
A memorial service will be held at 12:30 p.m. Thursday at the Bowdoin College Chapel, Brunswick, with the Rev. Peter Plagge officiating. Burial will follow in Pine Grove Cemetery, Brunswick.
Mr. Baxter had many friends in both his home state and Hilton Head. ''Whenever I went to the supermarket with my father, three or four people would come up and say 'hi,' '' said Scott Baxter. ''Even the bag-boy at the supermarket down here (at Hilton Head) started crying'' when told Mr. Baxter died.
''He loved his friends so much and was loved so much,'' said Eric Baxter, Mr. Baxter's other son.
Mr. Baxter was born in Brunswick, a son of John L. and Constance Baxter. He was a grand-nephew of Maine Gov. Percival P. Baxter.
He attended Brunswick High School and graduated from Deerfield Academy in 1944, Maine Maritime Academy in 1946 and Bowdoin College in 1949. He was a member of Delta Kappa Epsilon.
He served as a third mate for Isthmian Steamship Line in 1946 and as a Navy lieutenant junior grade during the Korean War as Supply Office LST 1144 and Executive Officer AOG 43 from 1952 to 1954.
In 1949, he began his advertising career with R. Neily Associates in Boothbay Harbor. He then worked for Simonds, Payson Co. in Portland from 1950 until 1969.
He helped introduce Red Rose Tea in 14 Northeastern states and managed its advertising budget, which grew from $5,000 to $950,000 before the company merged with a New York beverage firm and moved to Long Island. He created a popular ad that featured a group of chimpanzees impersonating the Beatles.
He also directed Maine's tourism and industrial promotions, producing Maine's first four-color tourism booklet with Gene Klebe and John Handcock, both Maine artists. He was a past president of the Advertising Associates of Maine and was awarded the ''Printer's Ink,'' Silver Medal Award as outstanding man of the year in 1967, now the Conwell Award.
After one year of operating the Waterville Advertising Co., he joined George C. Shaw Co. as advertising director in 1969. At that time, Shaw's operated eight stores in Maine. He was awarded the Supermarket Institute Best Advertising Campaign of the Year in 1983. He served on the board of directors of the George C. Shaw Co. and retired in 1986 after helping to direct the successful establishment of Shaw's in 16 new locations in Maine, New Hampshire and Massachusetts.
Mr. Baxter was a former board member of the Boys Club, the Purpoodock Club, Maine Publicity Bureau, Visitors Bureau, Maine Maritime Academy and Service Corps of Retired Executives.
''He gave so much back to the community,'' said Scott Baxter. ''His life was working for Bowdoin and Maine Maritime.'' He would not let other plans interfere with SCORE meetings.
He was a member of the Portland Country Club, the Sea Pines and Hilton Head Country Clubs in South Carolina and the Maine and New England seniors golf associations.
Mr. Baxter was a talented golfer who enjoyed playing the game for the friendships and relaxation. He won a tournament last week in Hilton Head. Mr. Baxter was known for cheering ''yabadabadoo'' when he or a partner sunk a long putt or scored a birdie.
Surviving are his wife of 47 years, Jayne Stoddard Baxter; two sons, Eric S. of Cape Elizabeth and Scott L. of East Derry, N.H.; a brother, John L. Jr. of Black Botte Ranch, Ore.; and two stepgrandchildren.
A memorial service will be held at 12:30 p.m. Thursday at the Bowdoin College Chapel, Brunswick, with the Rev. Peter Plagge officiating. Burial will follow in Pine Grove Cemetery, Brunswick.
Hartley C. ''Barney'' Baxter, 70, of 38 Blueberry Cove Road, Yarmouth, and 21 Calibogue Cay Road, Sea Pines, Hilton Head Island, SC, died Wednesday at his winter residence in South Carolina.
Mr. Baxter had many friends in both his home state and Hilton Head. ''Whenever I went to the supermarket with my father, three or four people would come up and say 'hi,' '' said Scott Baxter. ''Even the bag-boy at the supermarket down here (at Hilton Head) started crying'' when told Mr. Baxter died.
''He loved his friends so much and was loved so much,'' said Eric Baxter, Mr. Baxter's other son.
Mr. Baxter was born in Brunswick, a son of John L. and Constance Baxter. He was a grand-nephew of Maine Gov. Percival P. Baxter.
He attended Brunswick High School and graduated from Deerfield Academy in 1944, Maine Maritime Academy in 1946 and Bowdoin College in 1949. He was a member of Delta Kappa Epsilon.
He served as a third mate for Isthmian Steamship Line in 1946 and as a Navy lieutenant junior grade during the Korean War as Supply Office LST 1144 and Executive Officer AOG 43 from 1952 to 1954.
In 1949, he began his advertising career with R. Neily Associates in Boothbay Harbor. He then worked for Simonds, Payson Co. in Portland from 1950 until 1969.
He helped introduce Red Rose Tea in 14 Northeastern states and managed its advertising budget, which grew from $5,000 to $950,000 before the company merged with a New York beverage firm and moved to Long Island. He created a popular ad that featured a group of chimpanzees impersonating the Beatles.
He also directed Maine's tourism and industrial promotions, producing Maine's first four-color tourism booklet with Gene Klebe and John Handcock, both Maine artists. He was a past president of the Advertising Associates of Maine and was awarded the ''Printer's Ink,'' Silver Medal Award as outstanding man of the year in 1967, now the Conwell Award.
After one year of operating the Waterville Advertising Co., he joined George C. Shaw Co. as advertising director in 1969. At that time, Shaw's operated eight stores in Maine. He was awarded the Supermarket Institute Best Advertising Campaign of the Year in 1983. He served on the board of directors of the George C. Shaw Co. and retired in 1986 after helping to direct the successful establishment of Shaw's in 16 new locations in Maine, New Hampshire and Massachusetts.
Mr. Baxter was a former board member of the Boys Club, the Purpoodock Club, Maine Publicity Bureau, Visitors Bureau, Maine Maritime Academy and Service Corps of Retired Executives.
''He gave so much back to the community,'' said Scott Baxter. ''His life was working for Bowdoin and Maine Maritime.'' He would not let other plans interfere with SCORE meetings.
He was a member of the Portland Country Club, the Sea Pines and Hilton Head Country Clubs in South Carolina and the Maine and New England seniors golf associations.
Mr. Baxter was a talented golfer who enjoyed playing the game for the friendships and relaxation. He won a tournament last week in Hilton Head. Mr. Baxter was known for cheering ''yabadabadoo'' when he or a partner sunk a long putt or scored a birdie.
Surviving are his wife of 47 years, Jayne Stoddard Baxter; two sons, Eric S. of Cape Elizabeth and Scott L. of East Derry, N.H.; a brother, John L. Jr. of Black Botte Ranch, Ore.; and two stepgrandchildren.
A memorial service will be held at 12:30 p.m. Thursday at the Bowdoin College Chapel, Brunswick, with the Rev. Peter Plagge officiating. Burial will follow in Pine Grove Cemetery, Brunswick.
Mr. Baxter had many friends in both his home state and Hilton Head. ''Whenever I went to the supermarket with my father, three or four people would come up and say 'hi,' '' said Scott Baxter. ''Even the bag-boy at the supermarket down here (at Hilton Head) started crying'' when told Mr. Baxter died.
''He loved his friends so much and was loved so much,'' said Eric Baxter, Mr. Baxter's other son.
Mr. Baxter was born in Brunswick, a son of John L. and Constance Baxter. He was a grand-nephew of Maine Gov. Percival P. Baxter.
He attended Brunswick High School and graduated from Deerfield Academy in 1944, Maine Maritime Academy in 1946 and Bowdoin College in 1949. He was a member of Delta Kappa Epsilon.
He served as a third mate for Isthmian Steamship Line in 1946 and as a Navy lieutenant junior grade during the Korean War as Supply Office LST 1144 and Executive Officer AOG 43 from 1952 to 1954.
In 1949, he began his advertising career with R. Neily Associates in Boothbay Harbor. He then worked for Simonds, Payson Co. in Portland from 1950 until 1969.
He helped introduce Red Rose Tea in 14 Northeastern states and managed its advertising budget, which grew from $5,000 to $950,000 before the company merged with a New York beverage firm and moved to Long Island. He created a popular ad that featured a group of chimpanzees impersonating the Beatles.
He also directed Maine's tourism and industrial promotions, producing Maine's first four-color tourism booklet with Gene Klebe and John Handcock, both Maine artists. He was a past president of the Advertising Associates of Maine and was awarded the ''Printer's Ink,'' Silver Medal Award as outstanding man of the year in 1967, now the Conwell Award.
After one year of operating the Waterville Advertising Co., he joined George C. Shaw Co. as advertising director in 1969. At that time, Shaw's operated eight stores in Maine. He was awarded the Supermarket Institute Best Advertising Campaign of the Year in 1983. He served on the board of directors of the George C. Shaw Co. and retired in 1986 after helping to direct the successful establishment of Shaw's in 16 new locations in Maine, New Hampshire and Massachusetts.
Mr. Baxter was a former board member of the Boys Club, the Purpoodock Club, Maine Publicity Bureau, Visitors Bureau, Maine Maritime Academy and Service Corps of Retired Executives.
''He gave so much back to the community,'' said Scott Baxter. ''His life was working for Bowdoin and Maine Maritime.'' He would not let other plans interfere with SCORE meetings.
He was a member of the Portland Country Club, the Sea Pines and Hilton Head Country Clubs in South Carolina and the Maine and New England seniors golf associations.
Mr. Baxter was a talented golfer who enjoyed playing the game for the friendships and relaxation. He won a tournament last week in Hilton Head. Mr. Baxter was known for cheering ''yabadabadoo'' when he or a partner sunk a long putt or scored a birdie.
Surviving are his wife of 47 years, Jayne Stoddard Baxter; two sons, Eric S. of Cape Elizabeth and Scott L. of East Derry, N.H.; a brother, John L. Jr. of Black Botte Ranch, Ore.; and two stepgrandchildren.
A memorial service will be held at 12:30 p.m. Thursday at the Bowdoin College Chapel, Brunswick, with the Rev. Peter Plagge officiating. Burial will follow in Pine Grove Cemetery, Brunswick.
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